Many tourists also return to the hotel again and again who enjoy the architecture, the design, the winning location and the personal and warm service. The Rothschild Hotel was designed as a tribute to the vision and Zionist activities of Baron Edmond de Rothschild, the man and the visionary, who made a huge contribution to the infrastructure of the State of Israel. The baron’s conduct, investment and contribution to the Hebrew settlement are reminiscent of modern start-up management – meetings of vision and reality, successes and failures, course corrections and more. If the baron were alive today, he would surely be called a “Stratapist”. During his life, the baron visited the Land of Israel about five times, during which he developed his vision and followed through on its realization. Refined hints are scattered throughout the hotel which are in terms of a design and experiential interpretation of his character, his vision and his actions. The hotel is located in the center of Tel Aviv in an eclectic historical building that is one of the most beautiful buildings in the city.