The PLAY Hotel doesn’t look or feel like any other hotel you’ve been to, and that’s exactly how we want you to feel: everything is open. Come and experience Tel Aviv as if you were a local. Let the experiences, sights, tastes, smells, sounds and sensations flutter in. Get ready to change everything you think about a vacation, a hotel (or life). It’s time to disconnect, dare, rest, move and immerse yourself deeply in the most exciting city in the world.