In 1965, a young couple, Rubén and Rita Caro acquired Villa Cofresí, which back then was a humble restaurant made out of zinc and wood. It served the best Angus steaks, fresh seafood and Puerto Rican cuisine in the area. The couple began by building two rooms and then five more to start the hotel business. In the year 1968, the World Surfing Tournament was celebrated in Rincón. Back then, the Puerto Rico Tourism Company provided them incentives and the government gave them loans in order for them to build rooms for the surfers visiting Rincón from around the world. With this help twelve additional rooms were built. Hotel Villa Cofresí was the first hotel in Rincón and was the inspiration for other hotels, guest houses, and restaurants around the area. This has made Rincón one of the most popular vacation destinations in Puerto Rico and the Caribbean.